After more than 35 years shaping the skateboarding scene in Québec City, Exo expanded to Montréal with a fresh vision and a new name: Exoplus. They approached us in mid-2023 to help craft a retail experience that felt both functional and instantly recognizable. Located on a second-floor loft space, the concept balances sharp utility with bold visual identity. Custom aluminum racks echo the curves of skate ramps, textured acrylic stucco on the walls nods to grip tape, and a vibrant hit of orange—pulled from the brand’s DNA—injects energy into the space.