For the 2020 Nike Tennis North American showroom, we set out to create a space that felt both modern and rooted in the visual language of the sport. We drew from tennis materials and references to build subtle yet meaningful connections—like a double LED line running along the walls, echoing the markings of a court, and soft felt textures nodding to the surface of a tennis ball. A custom aluminum Nike logo, strung like a racket, anchors the space as a striking focal point. The result is a showroom that feels instantly familiar to tennis enthusiasts while elevating the product experience.