OTH-4357 St-Laurent sought to create a bright, welcoming space that would strengthen its connection with Montreal’s local art community. The space was designed to be multifunctional, offering a dynamic shopping experience, an art gallery, an apothecary, a soccer club, and a meeting place that encourages interaction. Every detail reflects the core values of OTH, “Chez nous depuis 1999.” The materials draw inspiration from the calming landscapes of Greece, the homeland of the founders, while maintaining a modern vibe (stone, earthy concrete, blue glass). Display fixtures, wall and floor coverings (concrete, epoxy, lightly textured stone, painted steel) seamlessly integrate with the space, allowing the products to take center stage. Fully modular, the space can change weekly, providing customers with a fresh experience every time they walk through the door. In a sense, OTH's third location brings them closer to their mission: strengthening the bond between culture, art, and fashion.